Realizing that, just like adults, kids are also taking their TV viewing away from the living room, PBS has announced the launch of a new streaming service for their content – the only free national 24/7 kids TV and streaming service in the U.S..
Available as an app or through the web, the new station will feature popular shows like Curious George, Dinosaur Train, Daniel Tiger’s Neighborhood, Peg + Cat, The Cat in the Hat, Sesame Street, and more (with 21 total shows).
The announcement also includes a 24/7 TV channel for kids shows that will be available in 107 markets, more than 90% of American homes. Over 70% of those markets will have access to the channel starting January 16, with the others becoming available in the next few months.
PBS notes that the service should be especially useful for homes who use TV for educational content, and for those who only have Internet access through mobile devices.
The PBS KIDS app currently has more than 16 million downloads, with 4 billion streams for 2016, so the demand for this content is clearly there.
The PBS Kids app has been around for some time, but the inclusion of live video is a big addition. There won’t be a way to select shows “on demand” style, but the live stream will be available 24 hours a day through multiple venues.