Apple and National Public Radio (NPR) have teamed up to provide Apple TV users with a completely new and individualized TV news experience with the new NPR One app. Versions of the NPR One app have been available for a few years, but Apple and NPR recently released a new version which is compatible with Apple TV.
NPR One gives users a highly curated dose of the day’s major headlines, complete with a high degree of personalization to feature news content users find most relevant. When the app launches, NPR One first plays a run-down of the most recent news stories from local affiliates and news stations around the world. Next, the app plays news features and special interest stories based on user feedback.
During each story, users can skip to a new story or click the ‘lightbulb’ button on the Apple TV remote to tell the NPR One app whether they found the story interesting or not. Apple watches can even be used in lieu of remote controls. The app remembers user feedback and tailors its news stream to each user’s preferences. It’s like the Pandora radio of the news world.
In the Apple app store description, NPR writes that the app seeks to change the way Apple TV users get their news:
It’s simple. It’s intuitive. It’s there for you. (Wherever ‘there’ is.) As fast as the world is changing the way it listens to public radio, NPR One is changing the way we deliver it. NPR is here to deliver the public radio experience wherever you are. Whenever you can connect.
NPR One is free for download in the Apple App Store and is compatible with Apple TV and iOS devices.
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