CoSchedule Review: Why We Use the Blog Editorial Calendar

coschedule-review

Running and managing a WordPress website (or a network of sites) can be fun, rewarding, and profitable. It can also be stressful and difficult, and it can require a huge time commitment. If you own one or more WordPress sites that are growing, you’re probably looking for a way to increase efficiency and productivity, while reducing headaches. Well, today I’m going to talk to you about how to do just that, by using a new web application called CoSchedule.

CoSchedule Basics

If you’re not familiar with the service, here’s what it does essentially:

  • All in one editorial calendar
  • Allows you to organize your publication schedule
  • Allows you to assign posts and tasks to your team
  • Syncs directly with WordPress
  • Allows you to edit, publish and promote posts on social media
  • Schedule social media posts directly in CoSchedule
  • Monitor progress from your Dashboard and from the CoSchedule Calendar
  • Stay organized by having everything in one place

By offering a single place to organize your entire production schedule, CoSchedule cuts out much of the hassle and stress of managing a content-driven website. It’s a useful tool for all webmasters, but it’s particularly useful for anyone who works with a team of people.

How CoSchedule Works

coschedule-dashboard

This application is 100% designed for WordPress, and once it’s set up, everything you do in WordPress is synced with CoSchedule, and vice versa. There are two ways to oversee progress and manage your team; the Dashboard, which provides a snapshot view of your current tasks, social campaigns, etc, and the Calendar, which shows the next 1-4 weeks (depending on how you set it) of your production campaign.

Everything is laid out in an easy to understand way. Assigning tasks is a breeze, as is scheduling social posts. To help you understand how it all works, let’s look at an example:

Say you run a blog and you want to publish 5 posts every week. Here’s how you’d go about setting up your production schedule in CoSchedule:

  • As the administrator, you would create 5 new posts in CS, which would in turn create 5 blank WordPress posts (or pages)
  • From there, you can add information to the posts – a summary of stuff you want to cover, keywords to use, title, h2/h3 tags, etc.
  • Next, you can assign tasks. Let’s say you plan to write 2 of the posts and assign 3 out to another writer on your team. You can quickly and easily assign tasks like “Write Rough Draft” or “Keyword Research” to yourself, and/or to your employees.
  • Next, create additional tasks, based on your needs. Maybe you have an editor who you can assign tasks like “Proofread”, “Add Pictures” and “Publish”.
  • Next, create tasks for social promotion, or do it yourself. CoSchedule has built-in social campaigns, which you can use to schedule future posts on Facebook, Twitter, etc.
  • Finally, step back and take a look at your schedule!

Now, all 5 of these posts will show in your Calendar, as well as in the Calendar’s of anyone you assigned tasks to. You can monitor progress, assign additional tasks, etc. Everything is handled internally within CoSchedule.

coschedule-wordpress

How We Use CoSchedule

coschedule-social-media

We use CoSchedule to manage our entire publication process. It makes it so much easier to have everything in one place. We work with a good sized team, so it’s essential to have everyone synced up. Basically, we use CoSchedule in the same way we described above – admins create posts/assign tasks, employees and contractors complete those tasks, social experts create our promotional campaigns and schedule posts, etc.

CoSchedule allows our team to be on the same page throughout the publication process. It allows our admins to monitor progress, tweak campaigns, and improve productivity.

CoSchedule Review: Bottom Line

Overall, we highly recommend CoSchedule for any growing sites. It may not be necessary for a new site with a small production schedule, but for any sites experiencing growth, it’s essential. Similarly, it’s probably not needed for solo operators who handle everything internally (although it could still be useful). But, for teams – even for just 2 people – it’s essential in my mind.

Eric Anthony

Eric Anthony

Eric Anthony follows the streaming video industry closely and has reported on it for years. He's also the managing editor for Streaming Observer. Email him at ericanthony@streamingobserver.com.
Eric Anthony

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