Thank Hulu for being a friend: the streaming service has announced that the beloved ’80s sitcom The Golden Girls will make its exclusive streaming debut next month. Just in time for Valentine’s Day, so mark your schedules and plan to binge while downing chocolate out of heart-shaped boxes.
As reported by Deadline, Hulu Head of Content Craig Erich broke the news last week at the Television Critics Association. During his opening remarks, Erich revealed that all seven seasons of Dorothy, Rose, Blanche, and Sophia will be hitting Hulu on Monday, February 13.
Starring Beatrice Arthur, Betty White, Rue McClanahan, and Estelle Getty as four elderly friends sharing their lives, laughs, and a home together, The Golden Girls ran on NBC from 1985 – 1992. Since it’s been in syndication for ages now, Golden Girls is comfort food for a couple of generations who have grown up with it, so this is definitely a solid “get” for Hulu. Maybe not as impressive as them landing the exclusive streaming rights to Seinfeld, but still a good business move. (Especially since Netflix landed the rights to Friends.)
Landing a mix of both original content and fan-favorite classic shows will be increasingly important as Hulu continues trying to compete with the juggernaut of Netflix and the nipping-at-their-heels Amazon Prime. Earlier this year, Hulu abandoned its traditional ad-supported format in favor of a subscription model similar to Netflix. The battle for viewers’ subscription dollars is only going to get more fierce, so Hulu needs every edge it can get.
The Golden Girls will join a solid lineup of classic sitcoms in the Hulu back catalog, including Cheers, Taxi, Newhart, and WKRP in Cinncinnati, to name just a few. Now if somebody could just get Night Court on one of the damn streaming services already…