Broadcast networks are the key to Hulu live streaming service

Hulu Live Stream

Hulu has one thing its competitors are salivating for: A good working relationship with three of the four broadcast networks. As a result, it’s new live streaming service, could have incredible reach, according to research analysts.

Hulu is owned by three of the four broadcast networks, with CBS being the odd-man out. MoffettNathanson Research believes Hulu has an advantage in building a successful over-the-top service, with access to a possible 40 percent in addition to the reach of the broadcast networks have as a core base, according to a report from MediaPost.

But MoffettNathanson says the challenge is that broadcast networks do not control all its stations nationally. that creates a complicated scenario when it comes to networks’ OTT deals with their broadcast affiliates.

The research group believes Hulu is going to charge $40 per month for the service, which could be low enough depending on which stations are available to subscribers.

The service is due out sometime this year.

Andrew Dodson

Andrew Dodson is a journalist from Michigan who writes for MLive.com, the state's top online news source. Email him at andrewdodson@streamingobserver.com.
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