This morning, The Wall Street Journal reported that Hulu us in the process of developing a cable-style online TV service. Originally, Hulu only offered on-demand content from various content providers. Then they decided to compete directly with Netflix and HBO by creating Hulu-original series. Now, Hulu is looking to further broaden their horizons and compete with internet-based TV services Sling TV and PlayStation Vue.
It seems to make sense, as Hulu is partially owned by both Disney and FOX, two companies that have already worked out live streaming deals with Sling and Vue. With rumors circulating about FOX Sports and ESPN being interested in offering standalone streaming services, using Hulu seems like it would make sense.
The Wall Street Journal also noted that while NBCUniversal also owns part of Hulu, they haven’t come to any sort of agreement to license their networks. However, since they also already have a deal with Vue (but not Sling TV), it stands to reason that they may become involved as well.
The article goes on to say that Hulu will seek to use targeted advertisements while hitting a price point around $40 per month.
It sounds a bit pricey, but hey, it’s another option for those seeking to cut the cord. The more, the merrier.