As every stock market news outlet rushes to publish a prediction about Netflix‘s Q2 earnings, the streaming service has picked up a wide range of Emmy nominations that proves big budgets bring big returns. The Television Academy (more formally known as The Academy of Television Arts & Sciences) released their annual list of Emmy nominations yesterday featuring Netflix’s highest number of nominations ever, beating out its closest streaming competitors much to the delight of Netflix executives and investors.
This year, Netflix picked up a total of 91 different nominations, making it the second-most-nominated platform. Netflix was head and shoulders above its closest streaming competitors; Amazon earned 16 nominations for its original production, while the success of Hulu‘s original series The Handmaid’s Tale helped propel Hulu’s nominations to 18. The platform with the most overall nominations was HBO, who managed to chalk up 110 total nominations thanks in large part to the runaway success of their original science-fiction production Westworld.
Netflix’s 2017 total is a significant increase from last year’s total of 54 nominations, showing that the streaming service’s recent efforts to attract the best talent in the industry is finally paying off. Netflix romantic comedy series Master of None is expected to win several of its eight nominated categories including Best Comedy. On the more serious side, Netflix’s The Crown earned 13 nominations including Best Drama, while Netflix sensation Stranger Things tied for second with 18 total nominations with another Best Drama nod.
Netflix’s visionary chief content officer Ted Sarandos said the nominations are validation of the streaming service’s strategy of letting its producers flex their creative muscles:
We want to congratulate the visionaries whose fresh voices, groundbreaking storytelling and brave performances inspire us daily. To receive 91 nominations across 27 programs is a profound honor.
These Emmy nominations come on the heels of Netflix’s recent push to put its original productions alongside the cinema world’s best and brightest at the prestigious Cannes Film Festival. As streaming services become the new creative centers of the current television revolution, Netflix is proving to be a formidable cinematic force to be reckoned with.
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