Netflix Launches New Interface with Video Previews

Have a hard time deciding what to watch when you sit down to Netflix and chill? With so much original content and other programming you’ve never heard of, it’s easy to skip past title after title and complain that “there’s nothing on.” Netflix is aiming to fix that with its new user interface update.

According to the latest company blog, Netflix knows that as it launches “more than 1,000 hours of original content next year” it only has “less than 90 seconds to capture someone’s attention and get them excited about a title.”

The solution? Netflix is introducing video previews into its TV browsing experience.

What exactly is a video preview? Think of it as a trailer, but not exactly a trailer. According to Netflix, it’s more of a synopsis that will give viewers a well-rounded view of the program. After watching a preview, you should have a bit of knowledge about the characters, plot, and tone of the title.

Yep, now Netflix is reinventing the trailer as well.

This is just the next addition in series of improvements Netflix is making. Most recently, it added the ability to download videos for offline viewing, a feature viewers have requested for many years.

Despite reports of shrinking movie libraries, it seems Netflix is truly attempting to give users what they want. Who knows what the next update will bring.

Eric Anthony

Eric Anthony

Eric Anthony follows the streaming video industry closely and has reported on it for years. He's also the managing editor for Streaming Observer. Email him at ericanthony@streamingobserver.com.
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Eric Anthony