Netflix has announced the launch of a new type of interactive video which could revolutionize the world of streaming children’s content. These new interactive storytelling adventures will work similar to the beloved Choose Your Own Adventure books, allowing viewers to make decisions about where the narrative should go next. “It’s actually your choice to make. Your adventure! You decide how the story proceeds,” Netflix’s announcement reads. Three titles have been announced, but it’s likely more will follow if this test run proves successful.
Users can control the videos using touchscreen devices or the directions on a remote control. So far, two titles have been announced for this year, Dreamworks Entertainment’s Puss in Book: Trapped in an Epic Tale and Buddy Thunderstruck: The Maybe Pile from American Greetings Entertainment. A third title, Stretch Armstrong: The Breakout, will follow sometime next year.
In a press release, Netflix boasts of the atmosphere they have cultivated at their company which gives their creators the chance to really flex their creative muscles:
Content creators have a desire to tell non-linear stories like these, and Netflix provides the freedom to roam, try new things and do their best work. Being an internet-based company enables us to innovate new formats, deliver at scale to millions of members all over the world on multiple device types and, most importantly, learn from it.
Two of Netflix’s new interactive storytelling adventures, Puss in Book: Trapped in an Epic Tale and Netflix original Buddy Thunderstruck: The Maybe Pile, will be available for streaming on July 14th.
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