Many of the world’s biggest streaming sites are in a race to woo the international market and establish themselves as global brands. Netflix and Amazon, in particular, have been on a massive push to expand their worldwide presence and sign international content. One of the fastest-growing markets for streaming video is India, whose streaming market is worth around $300 million. To try and woo Indian streaming audiences, Netflix has begun signing original series filmed and set in India. Just this week, Netflix has announced two new original Indian series, Selection Day and Again.
Selection Day is based on award-winning author Aravind Adiga’s novel of the same name which depicts the seedy, corrupt underbelly of the Indian professional cricket world. The story revolves around Manjunath Kumar, a talented 14-year old cricket prodigy caught between his loyalty to his family and his own sense of ethics.
Again is the supernatural-tinged tale of a female homicide detective in New Dehli who suddenly finds herself the target of a serial killer she has spent her career chasing. Series creator and writer Marisha Mukerjee (Quantico) says that Again “not only speaks to my own duality and cultural heritage, but also to the universal grey that exists between life and death, where religion intersects justice.”
Erik Barmack, vice president of international original series at Netflix, says that these series will be a great addition not only for Netflix’s growing Indian audiences, but also for their subscribers worldwide:
We are excited to be expanding our slate of originals in India. These projects have specifically local subjects, but will be great for our global audience, and are supported by world class talent.
Neither of the two series has a release date, but given that they were both only recently greenlit, it could be a few years before they premiere.