Watching Netflix on your phone is about to get a little prettier. As a HDR (high dynamic range) display becomes standard for new cell phones, Netflix CEO Reed Hastings said the company is making sure users can see their content in the best way possible while they’re on the go.
Speaking at Barcelona’s Mobile World Congress, Hastings said the streaming service will be adding support for all HDR mobile screens. “Starting with the LG6 phones that support both Dolby Vision and HDR 10 streams,” he said, “Netflix will be supporting HDR on mobile devices.” He added that shows like Santa Clarita Diet, Chef’s Table, every Marvel series, and The OA are available in HDR on television now, and new shows would be added all the time.
The move is an important one for Netflix, as more than 25% of customers are watching content on their phones. The number is much higher in India, Japan, and South Korea, and is on the increase in the United States. And as mobile technology advances, that number should increase across the board.
Also contributing to the rise in mobile Netflix viewing is programs like T-Mobile’s “Binge On,” which lets customers stream Netflix content without counting towards their data cap. For customers with data concerns, Netflix has a plan though: “Netflix will soon roll out new video encodes for mobile devices, providing someone who has an extremely poor internet connection watching on a cell network something that once was considered impossible,” Hastings said. So not only is Netflix courting the high end market, they’re reaching out to people who couldn’t use their service before.
An exact date for mobile HDR streaming’s arrival wasn’t given, but it should be within the next few months. As mobile technology gets better and better, it’s crucial for streaming services to do all they can to keep up.