There is currently no consensus among industry participants as to what “Do Not Track” means and how to respond to “Do Not Track” browser signals. As such, we do not respond to such signals. Instead, to opt-out of website-based third-party interest-based or online behavioral advertising, please exercise one of the choices listed above.
Your results may vary, but when I tried one of the opt-out sites, zero out of 118 opt-out attempts were successful. Some level of data collection while using Hulu is inevitable.
Certain live Content, including sporting events, may be unavailable due to your location, blackouts, or device-specific restrictions set by sports leagues and other parties that control Content rights. […] For this reason, among others, you will need to share your mobile device’s precise location data with us in order for us to provide you with the Services on your mobile device.
Despite the alarms these new terms might raise, they’re unlikely to dissuade users from subscribing to Hulu or the new live TV service. Hulu has been adding more and more original content and signing licensing deals left and right, and by some reports, Hulu appears to be gaining on leading streaming service Netflix. Data collection and sharing has become an inevitable fact of the digital age whether consumers like it or not. If these terms have you too worried, you can always cancel Hulu. But then how are you gonna catch the rest of The Handmaid’s Tale? I, for one, welcome our new big data overlords – as long as they keep rolling out top-notch content.