It’s been nearly thirty years since David Lynch and Mark Frost’s serialized mystery/drama Twin Peaks debuted on ABC, and nearly as long since its second — and final — season concluded with a mind-bending cliffhanger. Few expected to ever find closure after that iconic final shot of a cackling and bloodied Agent Dale Cooper (Kyle MacLachlan), but in this age of revivals and reunions, you can never count a good show out. Twin Peaks returned with a whole new season late last month, and it’s arrived with a wave of hype that’s been very good news for Showtime’s streaming services. The owls may not be what they seem, but Twin Peaks definitely seems to be a hit.
The die-hard fans were always going to be eager for a return to the picturesque town of Twin Peaks, Washington, but apparently they’ve brought along plenty of curious tourists as well. The question of “who killed Laura Palmer?” might have been resolved several presidents ago, but there are still plenty of mysteries lurking in the woods around Twin Peaks, and plenty eager to explore them. Deadline reports that the Peaks premiere buzz gave the streaming services Showtime Anytime and Showtime On Demand their best weekend of new signups ever.
Smartly, Showtime leaned into the hype, making the first four episodes of the new season available all at once for streaming customers. That meant anyone who tuned in for the two-part premiere on May 21 had an automatic excuse to give On Demand or Anytime a try, even if only long enough to binge what was available.
Showtime Networks president and CEO David Nevins said:
In the world that we live in now, offering original programming that attracts new subscribers is our primary business objective. By that standard, the Twin Peaks premiere is the biggest single-night driver we’ve ever had.
Originally launching on April 8, 1990, Twin Peaks followed FBI Special Agent Dale Cooper as he traveled to the fictional Washington logging town to investigate the murder of young Laura Palmer (Sheryl Lee). He found a lot more than he bargained for: secrets, betrayals, violence, and supernatural evil, all lurking in the shadows of the pines. And now, all these years later, it is happening again…
Twin Peaks is airing new episodes Sunday nights on Showtime. All currently available episodes can be streamed via Showtime Anytime and Showtime On Demand.